Brazil
Welcome
Brazil is the largest country in South America and Latin America, being the fifth largest in the world by land area and population. It is the only country in the Americas where Portuguese is the main language. Brazil is known internationally for its cultural, gastronomic and religious wealth and for the diversity of its fauna and flora, especially in the Amazon region.
Tourism is major ally of the Brazilian economy, having mitigated the effects of the global crisis in 2008 and 2009, when international visitors generated nearly R$6 billion in revenue for the country. In 2014, it was considered the best tourist destination in the world in the Best in Travel rankings, developed by the Lonely Planet guide. Its most popular destinations include the Amazon rainforest, beaches and dunes in the Northeast, the Pantanal in the Center-West, the beaches of Rio de Janeiro and Santa Catarina, cultural and historical tourism in Minas Gerais, and business in São Paulo.
According to a study by the Ministry of Tourism, business tourism is the second largest foreign attraction factor for the country, placing Brazil among the top ten destinations in the world. It accounts for 25.3% of the volume of visitors from other countries.
Four Brazilian destinations concentrate a little over half of the international events held in the country, according to the International Congress and Convention Association (ICCA). Of the 291 events held in Brazil in 2014, 162 took place in the cities of São Paulo, Rio de Janeiro, Brasília, and Foz do Iguaçu.
TRENDS
According to a survey by the Brazilian Association of Software Companies (ABES), the Brazilian IT market should grow further in 2015. The country is expected grow 7.3% this year, while the world average will likely stay at 3.43%.
As a whole, the country has 69.9 million computers connected to the Internet, with 120 million users. The goal of the federal government is to ensure 95% of municipalities have web access by 2018. Projects such as the installation of underground cables in the Amazon and another connecting Fortaleza to Portugal, in addition to the launch of the Geostationary Defense and Strategic Communications Satellite (SGDC) to improve connection, aim to optimize the access of students across the country. The government also works in the National Plan for M2M Communication and Internet of Things, which aims to promote research, development and the generation of new companies in the industry.
MARKET ESTIMATES
Telecom services
Total revenues from telecom services (mobile services for corporate networks) in 2015 reached $104 billion.Corporate mobility
1/3 of the employees in medium and large companies are mobile.
Sales volume
Sales of tablets, smartphones and computers combined represent 45% of IT investments in Brazil.Security market
Expansion of the security market thanks to the cloud (Endpoint Security) in 2015 will reach $117 million in Brazil.Visibility
130 million “things” connected in Brazil – approximately half of Latin America.3rd Platform
Application Development and Deployment should remain accelerated in 2015, reaching $1.344 million in 2018.
Cloud infrastructure
Growth of over 50% in the Public Cloud market in 2015 in Brazil.Big Data and Analytics
Business Intelligence Analytics should reach $788 million in 2015.ICT
The Brazilian market ranks seventh in the world rankings on Investment in Information Technology, with R$60 billion annually, according to data from the map of IT opportunities in Brazil. The value is directly related to the growth of the IT industry, which reported an average of 6.7% in 2014, 2.3% above the world average.
In Latin America, Brazil is responsible for 46% of investments made in this area, well ahead of Mexico, which ranks second with 18%.
When including telecommunications, the data is even more audacious. Brazil invests R$158 billion in ICT, which makes it the fifth in the world rankings, ahead of Germany, India, Russia, and South Korea. In 2015, Telecom services are expected to generate $104 billion in income in Brazil.
IMAGES OF BRAZIL
